AUB and RT Academy Launch Groundbreaking Training Program to Enhance the Quality of African Media Content

Dakar, 7 November, 2025. The African Union of Broadcasting (AUB) in partnership with RT Academy, the training center of Russia Today (RT), is proud to announce the launch of a cutting-edge, hands-on training programme. This joint initiative aims to address the imperative of telling Africa's story authentically and to strengthen the capacity of African broadcasters to produce high-quality content with strong export potential.

The Urgent Need for Technical Skills Development

Despite the continent's rich narratives and creative potential, African media outlets face a shortage of specialized technical skills needed to compete on the global media stage. This partnership is part of a strategic cooperation effort. It focuses on transferring advanced know-how for the professional development of the sector. This is a decisive step towards transforming African professionals into creators of not only relevant content, but also technically excellent content.

This training programme stands out for its innovative approach and its focus on key themes of modern production:

Cutting-edge graphic design: The sessions will focus on motion graphics techniques (creating impactful graphics for programmes), an essential skill for making digital content engaging.

Technical mastery of filming: Emphasis will be placed on the secrets of filming and the physics of the process (filming techniques), enabling participants to achieve cinematic production quality.

These inaugural three-week sessions will cover four distinct themes and will be led by four international expert trainers. The intensive format is designed to guarantee total immersion and rapid acquisition of technical skills.

About the AUB

The African Union of Broadcasting Union (AUB) is a professional organization that brings together radio and television organizations from African countries, as well as associate members from Asia, the Americas, and Europe. Its mission is to promote development and cooperation in the field of broadcasting in Africa. (https://www.uar-aub.org)

About RT Academy

This is an international and multilingual educational project of the RT television media group. Its aim is to empower a new generation of journalists by sharing decades of experience and paving the way for becoming professionals in all areas of the media industry. (https://academy.rt.com)

Participation Link: https://us06web.zoom.us/j/81388432048?pwd=81cXtF7jUbCaPgDR1KXMoIvk5QucOg.1#success

Find the trainers: https://disk.360.yandex.ru/d/0mn7sQvBHzytgQ

Press Contact: contact@uar-aub.org

Grégoire NDJAKA

Director General