AUB has published a White Book
It contains the essence of the reflection on the DTT challenges facing Africa today. The 110-page book was published on the sidelines of the African Union of Broadcasting’s 12th General Assembly.
More than a marketing tool, the AUB’s White Book is an appeal to African States to "Bet on the digital transformation of Africa" while investing more in the acquisition of technologies that frame the Digital Terrestrial Television (DTT).
The 110-page book, which was printed by the Montero Printing House in March 2019, is the result of a reflection that the African Union of Broadcasting has been carrying out since 2016, when it set up its 2016-2020 Transformation Agenda.
From the cover made in coated matte film, in A5 format, the AUB shows its willingness to harbor with all-digital. Moreover, the signs of digitalization visible on the front page sufficiently demonstrate it. But only do the Union and its 54 member organizations have the means of their policy? It is obvious that more important factors are holding back the process of the transition from analogue to digital!
In the preface of the book signed by the Director General of the African Union of Broadcasting, the reader learns that it is not simply a technological switch-over like the transition from radio to the FM. "This time, the impact will be professional, socio-economic and political. Indeed, the transition questions everyone on the fundamental problem of the broadcasting landscape control of each of our countries, the diversity of information, the distinction and value of audiovisual works, the fate of our cultures and our fundamental values as human beings ." page 3.
The book is divided into four main parts. The first "chapter" entitled "Overview of the History of Media in Africa" captures the dynamics of African media through its pioneers. This dynamic is sustained by the work of Marie-Soleil Frère who paints a panoramic picture of African media in her book dubbed "Journalismes d'Afrique" and many others.
The second part of the book situates "the historical context of digital TV" from the “logosphere” to the “hyper sphere” or the “era of hyper-connectivity”, while going through the graphosphere (era of all graphics) and audiovisual sphere.
In the third part devoted to Africa's entry into DTT, the AUB's white book paints a disturbing picture of African countries geared towards DTT. It is clear that the financial difficulties faced by member organizations are an obstacle to this ambition. This reinforces the concern over the non-respect of the GE 06 Agreement, setting the deadline for the transition from analogue to digital, to 17 June 2020 after they failed the one of 17 June 2015.
Moreover, the AUB wonders how public channels which already had difficulties providing a single channel with quality productions will satisfy a multitude of channels. As stated in the fourth part of the book, the new audiovisual deployment requires huge investments from States.
Without pretending to replace the national organizations in charge of technologies and audiovisual content, the African Union of Broadcasting wants, through its White Book, to position itself as an organization that aims to become the hub of African audiovisual, a platform that collects the federated concerns of its members and partners to analyze and serve quality information to Africans from all walks of life. It calls for a collective effort to complete this reflection which is presented as an unfinished work...